Introducing Proactive Agents.
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Experiments

Optimize customer satisfaction and ship updates confidently

Data-driven experiments to improve AI agent performance and CX metrics

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Experiments and A/B testing suite enable teams to take a scientific approach to continuously improving their AI agent.

Whether you’re refining tone, adjusting refund logic, or trialing a new onboarding experience, experimentation makes it safe to test, learn, and iterate without the guesswork.

Features

Separate signal from noise with structured tests

Faster answers to questions

What’s the impact of shorter voice replies on CSAT? How does adjusting an AOP affect deflection? Stop waiting for quarterly updates and start driving continuous improvements.

A/B testing on live traffic

Define your variable and traffic split, then measure results against a stable control group directly in production.

Concurrent, non-overlapping experiments

Run multiple experiments at once while keeping a universal control group. Clean, isolated results make it easy to see what’s working.

Separate signal from noise with structured tests

Measure impact on CSAT, deflection, and more

Statistical rigor made simple

Set your p-value threshold and get clear signals when results are statistically significant— no data science degree required.

Side-by-side metrics

Monitor conversation volume and key metrics across control and variable groups from a single, unified view.

CSAT and deflection over time

See daily performance and longer-term trends in CSAT and deflection to spot meaningful shifts faster.

Measure impact on CSAT, deflection, and more

Launch changes with confidence

Custom traffic allocation

Ramp up gradually or roll back experiments entirely based on real performance data.

Flexible rollout controls

Easily launch full rollouts once an experiment proves successful. Scale winning changes.

Experiment labels

Track experiments with clear status labels: active, inactive, or archived. Quickly surface successful experiments and replicate what works.

Launch changes with confidence

⁨The AI concierge for every customer.

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